Shell-scheme upgrade (organiser-provided walls) · 3m × 3m (9 sqm)
3m × 3m Shell-Scheme Upgrade
Brief
An exhibitor in a standard shell-scheme package wants to stand out from every identical stand on the row, without breaching customisation limits.
Constraint
Low footprint and limited customisation — the structure itself can't change.
Design Thinking
With the shell fixed, every decision moves inside it: a branded fascia overlay, a display wall angled toward the aisle, and a counter sized to keep the floor open.
Floor Plan & Zoning
How the footprint is divided by function.
Visitor Flow
The fascia and angled display wall read as different from the stands either side — visitors step in because the floor still feels open.
Solution
Visible differentiation within organiser rules — the stand still reads as distinct on the row, without needing a footprint or budget it doesn't have.